Since it's inception in 2003, Misile was built on a strong focus of ethical apparel manufacturing and creating quality products with the intention of reducing textile waste. Products are limited quantity runs, designed and manufactured in their Brooklyn NY studio. The brand creates using up-cycled raw materials with quality integrity as a priority. These practices promote less waste. The brand believes that just making more conscious efforts in materials isn't enough. Quality integrity is essential to ensure products are cherished for years to come and not destined to pollute our landfills.
This journey of ethical business practices has since extended to greener packaging initiatives. Rather than the industry standard of shipping in plastic flat pack bags, Misile products ship in fabric dust bags or totes hand crafted in the same Brooklyn NY studio as all their products. Packaging is made from re-purposed fabric into shipping tools that customers can up-cycle for storage or shopping totes. Periodically, 'Sustainability Projects' are released featuring other categories as accessories and home goods. These projects utilize only liability materials to reduce excess textile waste, while allowing creative ways to design and explore new product categories. These projects are near and dear to the heart of Misile and at the core of the brand since 2003.
Misile founder, Rhonda Puccini, focuses efforts consulting labels on development and manufacturing processes, along with extensive experience developing factories to meet quality standards and ensure ethical manufacturing practices. In 2003 sustainability initiatives weren't as widely understood or appreciated by the average consumer as they are today. And with this heightened awareness comes inevitable change. During this revolutionary shift Puccini hopes to expand her services to brands manufacturing overseas. Making positive changes to the social and environmental impact of large scale brands is her passion, and soon to be expected for any label to compete in this industry as consumers become educated on the dark side of this industry.
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